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Fresh cut Palms, rattan, olde Florida style & blue and white

Discover our Signature Style

Our signature style is a mix of vintage Florida design and vibrant West Indies style, all fused with a modern bohemian twist! We love incorporating our favorite colors, textures and designs elements into everything we do - jewelry, wardrobe, accessories, as well as stationary, home & garden! 

OUr Story

How We got our Start

A few years back, turquoise beaded tassel earrings started to take over Instagram. They were bright, tropical, a tad impractical and basically just fabulous in every way...needless to say, I was obsessed! The only thing holding me back from purchasing was the price point, which was well into the three digits. I could certainly splurge on fashion, but this was a bit too high for a 'fun' item. Looking for a creative outlet from a completely uninspiring (yet stable) career in accounting, I began to wonder "How hard would it be to create my own version?". 

St. Armands Designs was founded in Sarasota, FL in 2016 with a single product - attainably priced turquoise beaded tassel earrings. Through the power of Instagram and word-of-mouth referrals, it has grown into a full collection of statement jewelry and resort wear.  I am so grateful for the support of the wonderful community of customers, friends, influencers, creatives and shop owners I've met on this crazy journey. We can't wait to see what the future brings!

xoxo,
Kristina & The St. Armands Team
Jared, Marketing and Creative 
Karen, Fullfillment and Operations 

Need to get in touch?

 Feel free to drop us a little note if you have questions about products, wholesale opportunities, collaborations, or simply want to say "hi".

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